How to Choose the Right Vape Juice for You: A Comprehensive Guide

How to Choose the Right Vape Juice for You: A Comprehensive Guide

With the ever-growing popularity of vaping, there is an endless array of e-liquids available on the market. Choosing the right vape juice can be an overwhelming task, especially for those who are new to vaping. In this comprehensive guide, we'll help you navigate through the various aspects of vape juice selection, ensuring you find the ideal e-liquid that suits your preferences and needs. We'll also discuss the importance of TPD compliance, ensuring that you stay within UK regulations.

Understanding Vape Juice: The Basics

Before diving into the details, it's crucial to understand what vape juice or e-liquid is. Vape juice is the liquid used in electronic cigarettes and vaporisers, creating the vapour inhaled by users. It typically consists of propylene glycol (PG), vegetable glycerin (VG), flavourings, and nicotine (optional).

TPD Compliance: The Legal Aspect of Vape Juice in the UK

The Tobacco Products Directive (TPD) is a set of regulations that govern the sale of tobacco and vaping products in the UK. It aims to ensure the safety and quality of vaping products, providing clear guidelines on ingredients, packaging, and nicotine strength. When choosing your vape juice, make sure it complies with the TPD rules, guaranteeing that you are using a safe and legal product.

Flavour Profiles: Finding Your Perfect Taste

Vape juice flavours are incredibly diverse, ranging from fruity to dessert-inspired, and even tobacco blends. The flavour you choose will ultimately come down to personal preference. Here are some popular flavour categories to explore:

  • Fruity: From single fruit flavours like strawberry or apple to exotic fruit mixes, fruity vape juices offer a refreshing and sweet vaping experience.
  • Dessert: Craving something sweet? Dessert flavours like vanilla custard, chocolate, or cookies can satisfy your sweet tooth without the calories.
  • Menthol: If you prefer a cool, refreshing sensation, menthol e-liquids are an excellent choice. They can be combined with other flavours for a unique taste.
  • Tobacco: For those transitioning from traditional cigarettes, tobacco-flavoured e-liquids offer a familiar taste, making the switch to vaping more comfortable.

When choosing a flavour, start with a smaller bottle to see if you like it. You can also visit a local vape shop to sample various e-liquids and find your favourite.

Nicotine Strength: Balancing Satisfaction and Safety

Nicotine strength is an essential factor to consider when selecting a vape juice. The right nicotine level will depend on your current smoking habits and desired satisfaction. TPD regulations cap the nicotine strength at 20mg/ml for e-liquids sold in the UK. Here is a general guideline to help you choose the right nicotine strength for your needs:

  • 0mg/ml (Nicotine-free): Ideal for those who have successfully quit nicotine or vapers who never smoked and simply enjoy the flavours.
  • 3mg/ml (Low): Suitable for light smokers who consume less than 10 cigarettes per day or vapers looking to reduce their nicotine intake.
  • 6mg/ml (Medium): A good option for moderate smokers who consume up to a pack of cigarettes daily.
  • 12mg/ml (High): Recommended for heavy smokers who consume more than a pack per day. This strength helps mimic the nicotine hit of traditional cigarettes.
  • 18-20mg/ml (Very High): Suitable for those who require a strong nicotine hit, such as heavy smokers transitioning to vaping or users of nicotine pouches.

Nicotine salts (Nic Salts) are another option to consider when choosing the right vape juice. Unlike freebase nicotine found in traditional e-liquids, Nic Salts provide a smoother throat hit and faster nicotine absorption, closely mimicking the sensation of smoking. This makes them an excellent choice for those transitioning from cigarettes to vaping or individuals who require higher nicotine levels without the harsh throat hit. Due to TPD regulations, Nic Salts in the UK are also capped at 20mg/ml. Common Nic Salt strengths include 10mg/ml and 20mg/ml. A 10mg/ml Nic Salt e-liquid is suitable for moderate smokers, while a 20mg/ml strength is ideal for heavy smokers seeking a strong nicotine hit. However, it's essential to note that Nic Salts are not suitable for high-powered, sub-ohm devices, as they may deliver excessive nicotine. Stick to low-power devices, such as pod systems or starter kits, when using Nic Salt e-liquids.

Keep in mind that nicotine strength also affects the throat hit, with higher nicotine levels providing a more intense sensation. You may need to experiment with different strengths to find the perfect balance of satisfaction and comfort.

PG/VG Ratio: Understanding the Vaping Experience

Propylene glycol (PG) and vegetable glycerin (VG) are the two primary components of vape juice, affecting the overall vaping experience. PG provides a stronger throat hit and carries flavour better, while VG is thicker and produces more vapour. The PG/VG ratio you choose will depend on your personal preferences and vaping device. Here are some common PG/VG ratios and their characteristics:

  • 50/50 (Balanced): A balanced mix of PG and VG, providing a good throat hit, flavour, and vapour production. Suitable for most devices.
  • 40/60 (More VG): A slightly thicker e-liquid with more vapour production, ideal for those who prefer less throat hit and more clouds. Suitable for sub-ohm devices.
  • 30/70 (High VG): Ideal for cloud chasers, high-VG e-liquids produce thick, dense vapour clouds. Best used with sub-ohm devices and not recommended for starter kits.
  • High PG (e.g., 70/30): Provides a stronger throat hit and more intense flavour, ideal for those transitioning from smoking. Compatible with most starter kits and low-power devices.

Consider your vaping goals and equipment when choosing the right PG/VG ratio. For instance, if you're after a discreet vaping experience, a higher PG ratio may be more suitable.

Experiment and Explore: Finding Your Perfect Vape Juice

The journey to finding your ideal vape juice involves experimentation and exploration. Don't be afraid to try new flavours, nicotine strengths, and PG/VG ratios. By experimenting with different options, you'll eventually discover the e-liquid that provides the best satisfaction and enjoyment.

Ready to find your perfect vape juice? Browse our extensive range of TPD-compliant e-liquids, available in a variety of flavours, nicotine strengths, and PG/VG ratios. Start your journey to a personalised vaping experience today! Shop Now.


Selecting the right vape juice is a personal journey that involves considering factors such as flavour profiles, nicotine strength, PG/VG ratio, and TPD compliance. By understanding these aspects and experimenting with different options, you can find the e-liquid that best suits your preferences and needs. Remember to consult UK TPD regulations to ensure the vape juice you choose is safe and legal. Happy vaping!